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futsalveneto :: Leggi argomento - I Have No Quality Sales Leads. Is My Website To Blame?
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I Have No Quality Sales Leads. Is My Website To Blame?

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Registrato: Nov 15, 2019
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MessaggioInviato: Ven 15 Nov 2019 @ 11:49    Oggetto: I Have No Quality Sales Leads. Is My Website To Blame? Rispondi citando

If you are interested in learning if your website is to blame for your businessí having no quality sales leads then this is going to be an important and exciting article youíll ever read.
The fact is, quality traffic and leads are the lifeblood of your business.
Especially when itís the primary lead generating tool for your business. If youíve asked yourself or your marketing team this if your websiteís to blame and didnít get the answer you were looking for Iíve provided some simple reasons why.
No quality Sales Leads - is my website to blame?
The simple reasons why:
You donít have enough traffic
You donít convert the traffic you do have into opportunities
Your Website design doesnít present your firm value in a compelling way
You donít provide general awareness content to capture an early stage buyer for future lead nurturing
Your website content isnít speaking to your preferred client.
Youíre not creating useful content on a regular basis.
Your website doesnít collect visitors information to gain valuable business intelligence.
Your website isnít optimized for search engines. (aka SEO)
Your website isnít compatible with the the visitors technology (i.e. mobile, tablet)
Not ranking for long-tail keywords. (Long-tail keywords are less popular keywords because they have less search volume)
Or you have a high-ranking site with great content but have a poor conversion funnel (i.e. the path for potential new clients take to be captured in your database or contact you).
From our experience, Digital Marketing Company in Milwaukee may feel this way because the leads youíre getting from your website donít reflect your ideal client. When this happens youíll ultimately take on work that isnít the best fit for your firm or waste time and resources following up with leads that never qualify as an opportunity.
So what are your options?
First, realize this didnít just happen overnight.
Think about thisÖ
How are these strangers finding your website? Most likely, itís based on the content of your website. Content should be created for target customers to solve their problems.
What is your firm telling them when this person first arrives on your website? Most likely, your messaging speaks about your firm and not the ideal targetís problem. Content can take many forms: blog articles, interactive tools, photos/infographics, videos. and eBooks/presentations. These draw in strangers, convert them into leads and give you the ability to close them into clients. Website content is and should be a value tool in your marketing efforts to drive quality sales leads.
What systems do you have in place to take this stranger/ traffic and qualify them as your desired lead? Most likely, youíre listing your simply telling them who you are and what you do rather than communicating with the problem that theyíre having. By doing this, youíve made it the responsibility of your sales team, or even you, Digital Marketing Company in Houston to talk with every prospective buyer to figure out if theyíre the right person to buy what you offer. This is a waste of time and means you have a higher than necessary cost of acquisition. By communicating the right messaging and funneling leads into a system to qualify them youíll be spending the highest and best use of your time.
You canít generate quality sales leads without quality traffic.
You canít build a list of quality sales leads without speaking to their problems.
You canít even sell to the majority of your traffic without considering where the visitor is in their buying process.
And you most definitely canít sell your own services to your desired client without offering value creating content, capturing them, and nurturing a relationship.

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